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6 Essential Tools for Your Outdoor Business

Otter Waiver Event registration

Launching a company is difficult in any industry, but the outdoor industry is the toughest. You might imagine you have thought of every possible scenario and are prepared for anything, but there will always be bumps in the road. You need to find the tools and people to support you as a business owner so you can overcome any obstacle.

With the right tools and solutions, you and your teams can improve customer service and brand awareness and protect your business from liability. Maximizing one’s use of them can mean the difference between success and failure.

Here is a list of our top 6 favorite tools that we think every business owner in the outdoors industry needs to get started and grow their business.

1. Anyword

Writing compelling copy is not easy. Writing PPC ads and product descriptions is a lot of work, and it can be tedious to do the same thing repeatedly.

Do you want to grow your business and expand your marketing efforts, but you need assistance with the copy? We recommend that you take a look at Anyword.

Anyword is an AI-driven copywriting online tool that will assist you in identifying and writing for your target demographic. Ads, social media posts, email subject lines, landing page copy, and much more can all be generated and evaluated with its help.

2. Termly

The cost of hiring a lawyer can be prohibitive, especially for a new business in the outdoor industry. If you sell products or provide services online and don’t have thousands of dollars to spare, Termly is a must-have.

Termly provides various legal forms, such as privacy and return/refund policies, all drafted by licensed attorneys. If you use this tool, you can avoid costly legal issues and still comply with all applicable regulations, and you won’t even have to pay as much as you would for an attorney.

Regarding cookie consent, Termly has some of the best tools available, letting you make your policies and keep track of user preferences. The scanner enables you to examine your website for CCPA and GDPR conformity.

3. Otter Waiver

Liability waivers completed online serve as an electronic signature, indicating that the user agrees to the terms of service for your company. Fitness, outdoor, and recreation businesses benefit significantly from having customers sign waivers before receiving services.

If a legal dispute arises, you first want to know: “Well, did they sign a waiver, and where is it?” It is difficult to find documents even when filed in an orderly fashion. However, with digital waivers, you need only search for their name on the system.

The Otter Waiver platform integrates activity waiver software, eSignature compliance, and marketing automation, creating a new standard in the industry. The digital waiver signing process is made simple and efficient with Otter Waiver, much to the delight of your employees and participants. Otter Waiver was designed with the needs of outdoor businesses in mind after being inspired by Colorado’s abundance of outdoor activities and guides.

4. Slack

Organizations increasingly rely on internal communications software to achieve goals such as global efficiency and productivity increases, simplifying IT management, the discovery of user-friendly solutions, and stimulating employee motivation.

It’s not rocket science to figure out that modern forms of communication are the key to success for businesses of all sizes.

Slack is “a single place for messaging, tools, and files,” as the developers put it. It’s similar to services like Skype or Google Talk, but it also allows you to invite people outside of your company to collaborate with you and share files, videos, and even your screen.

Both a desktop client and a mobile app are available for Slack. You can find similar functionality in both Slack apps; user interface differences are primarily cosmetic.

5. Canva

Have you ever wondered how other companies come up with visually appealing content for their brand after browsing their social media feed?

You might assume they’re employing sophisticated design software like Photoshop to create their posts. But you may not be aware of other options for making visual content more affordable and less time-consuming: Canva.

Canva is a free online tool for making professional-looking social media graphics. It’s user-friendly and straightforward to use on a mobile device. Use it to create eye-catching posts for social media, as well as presentations, invitations, posters, brochures, business cards, and more!

6. Smart Recruiters

Maintaining a competitive advantage in the war for talent is a persistent problem for many businesses today. The pressure and difficulty of finding and enlisting the best employees is real no matter what size company you run, even more so when you aren’t armed with a cutting-edge applicant recruiting platform.

It’s not surprising that the advent of AI and other technological advancements has led to a sea change in every aspect of life in today’s digital age. Recruiting talent is one of them. 

SmartRecruiters is a web-based talent acquisition platform that helps you in the recruiting process and provides collaborative hiring features. You can use it regardless of which sector you’re in, whether you’re in retail, technology, entertainment, or hospitality.