60% of all customers admitted to lying during a service encounter when asked directly. If you rely on their word for signing a waiver without checking them in on Otter, you risk an accident that results in a lawsuit from 40% of your customers who do not have a waiver on file.
The most important reason for checking in customers is to protect businesses from damage claims and lawsuits associated with risky activities. This level of protection can shield your company’s profitability and reputation while also avoiding unnecessary legal disputes.
In this article, we will discuss the 4 most important reasons why checking in customers is necessary.
1. Limit Liability Risk
A lawsuit is something no business owner wishes to face. Fortunately, you can take proactive steps to reduce your liability and risk.
When verifying someone’s signature, there are a few things to keep in mind. Inquire if your customer signed a waiver. If they say yes, request an ID and a phone number to verify their information. It’s critical to catch them telling a lie.
2. Collect a New Waiver Each Year
From a marketing standpoint, collecting a new waiver each year ensures you have up-to-date information on your customer. If you require legal advice, consult with an attorney at least once a year, if not more frequently. Every state has its own set of rules and regulations regarding liability releases.
Similarly, the legal language used to draft your waiver is only as enforceable as the legal language used to draft it. To ensure the legality of your form, always consult with a licensed attorney or insurance provider.
3. Track Visits
Some point-of-sale and booking software will keep track of repeat customers. By registering them on Otter, you can reduce your liability risk by ensuring that they always have an up-to-date waiver on file.
Additionally, By keeping track of visitors, you can use text message automation to send out special promotions and reward customers based on the number of visits they make.
4. Customer Retention
SMS is one of the most direct ways to reach your customers, and it’s ideal for providing one-on-one, personalized service to your customers right at their fingertips. It’s both inexpensive and extremely effective. 90% of SMS messages are read within three minutes of being sent, allowing you to stay in touch with your customers more effectively.
Otter makes it simple to retain customers through text message (SMS) campaigns that can be triggered based on the customer signing a waiver or checking in. It enables you to create an effective follow-up system in order to strengthen your existing relationships. Send text messages and emails asking for feedback on products, then ask them what products they want next. You’ll have no trouble getting repeat business if you create an environment in which people feel heard and listened to.
How to Check-in Customers on Otter Waiver
Checking in customers at Otter is a breeze. Simply go to the waiver folder, enter their name or a number, and check the box on the left. This saves a timestamp of their visit.
Now that you know how Otter Waiver protects your data, try our secure software for yourself with our risk-free 30-day trial.
This blog post is offered for general information purposes only. It does not constitute and is not a substitute for legal advice