The Importance of Online Reviews

Online reviews are more than just social proof – they’re your customers telling the world how you did and whether or not they’d recommend you to their friends and family. Unfortunately, businesses can easily fall behind in this crucial element of their marketing strategy. If you’re looking to increase your online reviews and get more traffic from Google, Facebook, and Yelp, check out Otter Waiver today!

The Benefits of Online Reviews

It’s a well-known fact that online reviews have a significant impact on purchasing decisions. 71% of consumers trust online reviews as much as personal recommendations from people they know. The high engagement in online reviews has led to their use in search engine algorithms. 

If you don’t have good online reviews, you can be penalized by Google for your SEO (Search Engine Optimization). On top of all that, not having excellent ratings and engagement with your online business can lead to low customer satisfaction, which ultimately leads to decreased revenue. 

With Otter Waiver, you can take advantage of real-time SMS marketing messages for collecting one-off or recurring positive or negative feedback about your activity business. Don’t let other activities services collect more online reviews than you—it matters! Otter can help improve your reputation and increase your conversion rates.

Why Are Online Reviews Important?

Customer reviews are an integral part of your customer’s purchasing decision. Seventy-six percent of consumers read online reviews, and 65% say that positive reviews make them trust a business more. The customer review gives you insight into how your business stands out compared to competitors. One bad review can cost you hundreds or thousands in lost revenue. Here’s what you can do about it: use our built-in SMS to Collect Reviews through Otter Waiver.

We help protect your online reputation by adding value by efficiently collecting new product reviews from satisfied customers. With our service, we bring quality 5-star ratings to each of your Google listings (like google local, google+, yelp, yahoo, etc.) and Facebook and Yelp pages without even leaving. We develop instant engagement with potential customers. Most importantly, we provide all these excellent benefits with no extra effort from you! And we even train and guide you on how to write great content for us to use.

How to grow reviews on Otter

Otter waiver can help you increase reviews with automated SMS messages triggered after a customer has used your service. Send out texts to your customers to collect reviews for your activity business. Pick where you want to feed the customer reviews and increase your reviews on Facebook, Google, and Yelp (amongst other search engines). From there on out, you’ll have a better chance at standing out from other competitors in your field. Online reviews are said to boost SEO traffic by up to 20% across all platforms. 

And Otter is easy-to-use, so it should be a snap for even less tech-savvy small business owners. Have questions or need more info? Message us or find us on Instagram @otterwaiver. Don’t forget to give Otter 5 stars if you like what you see!